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because
bubbles, should make you happy.

the carbon dilemma

a few words about process

Conventional
Carbonation
produces the
powerfully harsh 
carbonic acid, h2co3,
burning 
the mouth,
throat, and stomach

Since the invention of carbonation some 250 years ago, it was assumed that effervescence could only come from carbon, and would only ever be prickly, salty & acidic, something referred to as the “carbon dilemma.” 
 
Then came Todd Carmichael. Obsessed with creating a better bubble, he set out to solve the “carbon dilemma" with ideas like anti-cavitation, low-pressure injection, mixed-gas bonding and went to work in his private lab, assembling the tools and machines ultimately required to create his vision. 

He emerged from his lab with Shimmering Water, the bubble thought to be impossible-- healthy sweet & kind. 

TO BUILD A
BETTER BUBBLE 
BEGINS BY
Scrapping THE OLD HARSHER WAYS,  
re-thinking,
re-imagining,
and THEN building
a WHOLE new sort of
BEVERAGE facTORY.
A PLACE

dedicated to DREAMING
AND MAKING THIS thing we call, 
shimmering

SustainabilitY

plastics

Given that the shimmering process is only possible in plastic bottles, this does not mean we do not have an eye on sustainability.  While all our bottles are made entirely from recyclable materials and are 100% recyclable, that cannot be the end of it. We are also working with an imaginative group of scientists and thinkers to innovate the bottle further. Our aim is now within reach – to render this bottle truly commercially compostable too. Stay tuned. 

orange blueprint-large_edited.png
orange blueprint-large_edited.png
orange blueprint-large_edited.png

AT
LOFTIWATER, NOTHING IS EVER FINISHEd