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Founder Story

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An unstoppable Beverage Pioneer, Todd Carmichael has anticipated or created many key movements in the beverage space for decades. Dissatisfied with a beverage world awash in only one type of bubble, "sparkling", Carmichael believed new bubbles were possible. Effervescence, if reimagined, could please both the tongue and pallet. 

Among his many accolades, Carmichael is a six-time Bevnet award winner for “Innovative Beverages", three-time “FABI Food and Beverage Innovation” award winner, two-time “Package and Design” award winner, winner of the prestigious “World Beverage Innovator” award, and ranked No. 1 by The Food Republic for the “Most Influential Figure in Coffee.” Carmichael was also named Esquire Magazine’s "American of the Year,“ Philadelphia Magazine’s "Person of the Year,” and “Most Intriguing Entrepreneur” by Goldman Sachs.


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