"We now know there are dozens of kinds of bubbles.
Shimmering, is the sweetest of them all."
Todd Carmichael, Inventor, Founder
a few words from our founder
The inspiration for Loftiwater came from four magical children: Yemi, Yordi, Selah, and Bek Hart Carmichael.
Together they imagined a new sort of bubble, a bubble that wouldn’t burn or bite.
While Dad tinkered in his lab, creating a brand new bubble, the four dreamt up a magnificent muse with butterflies in her hair. We call her, "T."
In Dad's words, "They became my reliable taste testers, honest advisors, creative thinkers, and a fountain of never-ending laughter. Without a doubt, they are the visionaries of Shimmering Bubbles and the soul behind our Loftiwater Muse."