"We now know there are dozens of kinds of bubbles.  
Shimmering, is the sweetest of them all." 

Todd Carmichael, Inventor, Founder

musings

a few words from our founder

The inspiration for Loftiwater came from four magical children: Yemi, Yordi, Selah, and Bek Hart Carmichael.

​

Together they imagined a new sort of bubble, a bubble that wouldn’t burn or bite. 

​

While Dad tinkered in his lab, creating a brand new bubble, the four dreamt up a magnificent muse with butterflies in her hair.  We call her, "T."  

​

In Dad's words, "They became my reliable taste testers, honest advisors, creative thinkers, and a fountain of never-ending laughter.  Without a doubt, they are the visionaries of Shimmering Bubbles and the soul behind our Loftiwater Muse."

​

TODD CARMICHAEL

loftiwater debuts shimmering water in hometown philly

"its not carbonated, it's shimmering," they said.